Our for-profit “fin” launches new design “for guys and gals without gills”

That’s right, Passionfishers… today we launched our newest design of kids’ apparel at Fashionfish, an incredibly sauve octopus strummin’ on a shovelnose guitarfish. This guy, like a few of our designs, is printed using water-based inks on 100% certified organic cotton. Yes, it’s a little more expensive, but right now, there are people who like both the regular cotton and the organic cotton options so we sell both as we navigate the “sustainability” (and affordability) of these complicated matters.

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